Agency BBDO Toronto aptured the monumental raising of the sun in Inuvik – both literally and figuratively – for a series of documentary-style commercials, which will be featured prominently in the new campaign ““Brighter Mornings for Brighter Days”. The effect was tremendous for the 3,500 residents which have lived without a sunrise (or sunlight for that matter) for 31 days previous, but I have my doubts if the audince see the Association between the sun and the brand Tropicana. I’m curious towards the next commercials and keep you posted.
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