March 18, 2010 · 3:04 am
↓ Jump to Comments

Missing the match: Real Madrid – AC milan

Heineken has pull off a brilliant way of guerilla advertising by giving a fake classical concert where the guys couldn’t say no to, because their bosses or girlfriends asked. After 15 min Heineken changed the whole deal.

Advertisement

Leave a Comment

Filed under Guerilla advertising

Tagged as , ,

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out / Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out / Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s