Picked this one up via Littleredbook; it’s a Phillips campaign recently launched by DDB Shanghai, in conjunction with Shanghai Expo and the theme “Better City, Better Life”. Philips isn’t the first one who shows the world through the eyes of a child. This is a route thats been done before by many giants; normally when the product isn’t at the forefront of day-to-day life, the easiest, most relevant default is to go for kids.
Philips used a relevant and clever strategic to grab the attention of the parents who aspire for a better life, not necessarily for themselves, but rather a bright(er) future for their kids. The traditional ads where the aggregation of the 4.4 min during online video ad.. It’s amazing to see. Watch the video here
