Brand exposure of Adidas at Sina

The challenge of Adidas Orginals was to gather more friends on Sina (Chinese version of twitter). To achieve more friends they used a simply engagement trick  by rewarding people who add Adidas Orginals as a friend,  RT a specific tweet and comment which shoe color the user is wearing today for the chance to win an Adidas original bag. The result for a simple technique is not bath at all. Since the start of 18 June 2010 they gained more 7000+ followers.

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